Social Media Management for creators and brands

At Jungle Creations, I successfully managed multiple YouTube channels including Tom Daley’s. My day-to-day involved updating visuals on YouTube Studio, providing copywriting, coordinating content schedules in line with the content calendar, and ensuring all uploads adhered to the platform’s best practices.

I also took ownership of briefing editors, producing shorts and thumbnails, as well as managing and scheduling vlogs for the lead-up to and during his return to YouTube and diving. One of my proudest achievements was having the video and YouTube announcement picked up as a story by the BBC.

Daley’s return to YouTube and diving

YouTube (279K Views)

Jungle Creations x Tom Daley

YouTube video sparked a BBC feature

Click image to read the full story.

The Social Media success behind Kyle Thomas’ Facebook Channel

At Jungle Creations, I pitched and executed both proactive and reactive strategies for the successful launch of Kyle Thomas’ Facebook channel, growing it from zero to over 100K followers within a month. This was achieved through consistent posting, audience engagement, building relationships with emerging fans, and tapping into the animal lover community to create content with broader appeal and shareability.

Launch video edited by me

Bath time routine with my lovable pets

Facebook (1.4M Views)

Jungle Creations x Kyle Thomas

Scripted and Unscripted Content

At NBCUniversal, I created, scheduled and managed image and video content for a range of IP channels on Snapchat. This included repurposing 16:9 full episodes into engaging 9:16 clips and compilations. From scripted hits like Channel 4’s We Are Lady Parts to unscripted series such as The Real Housewives and Vanderpump Rules, I combined digital strategy, SEO-friendly copy, and analytics-driven decision-making to grow audiences and drive engagement.

Key Achievements

  • Grew the Real Housewives channel on Snapchat by 14K subs in just 3 months.

  • Launched and managed Vanderpump Rules on Snapchat, gaining over 10K organic subscribers within the first month

VPR reunion edit: The Messiest Reunion

Snapchat

NBCUniversal x Vanderpump Rules

Compilation edit: Nene Leakes' shadiest moments

Snapchat

NBCUniversal x The Real Housewives

Compilation edit: She fell first but he fell harder

Snapchat

NBCUniversal x We Are Lady Parts

Achievements in podcasting

At Warner Bros. Discovery, I played a lead role in the social media launch of the UK’s No.1 skincare podcast, Glad We Had This Chat.

I produced short-form content that accumulated over 16 million views on Instagram, with a standout clip reaching global sensation, Lady Gaga, on TikTok.

Click the image to watch the full video

Following the overnight success of series 1’s launch video, featuring Sarah Jessica Parker, the clip I edited became a trending sound and was even repurposed by Boots for their own Instagram campaign, which currently has over 90K views.

Click the image to watch the full video

The Sarah Jessica Parker launch video gained over 1M views within 24 hours of posting, and has since grown to 4.1M views on Instagram.